Why does your Everyday Coverage Tinted Sunscreen come in three tints only?

We originally developed these tinted shades to mask the whiteness of zinc oxide, the product's base. At one point, we also had an option called “dark”. Unfortunately, we were extremely limited in the variety of shades we could create due to the zinc oxide base and the finite palette of iron oxides that were available to us. As much as we’d hoped for our “dark” to be as chameleonic as our other shades, instead, it added a pallor to darker skin tones that were, in short, not pretty. As a brand that celebrates beauty in diversity, this spawned our drive to create a colorless sunscreen that would suit every skin tone—in 2019 we will launch our Color Free Daily Sunscreen SPF 20. It provides unmatched sun protection without a white undertone and layers effortlessly underneath your favorite foundation.